PCC | How are products chosen?

PCC Natural Markets

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How are products chosen?

Photo courtesy of Brandon Casazza

From fruits and vegetables to yogurts, crackers and deli salads, we let kids tell us their thoughts about what they taste.

And we don't just test the easy stuff!

We've tested anchovies and kamut flakes (both passed), Emerald City Salad and coconut juice (neither passed), and most everything in between. We currently have close to 1,700 approved products in our database.

We do not allow vendors to dictate whether a product is tested — we want our Kid Picks results to be as honest and true as possible. But we do let producers know when one of their products passes, as it helps them formulate new products and encourages them to make products that are "family-friendly."

How does an item pass?

The PCC Kid Picks program uses an analytical methodology known as "binomial distribution" to determine which products receive the Kid Picks label.

The binomial distribution calculates the likelihood of finding a certain number of successes ("likes") as opposed to failures ("don't likes"), in repeated trials.

For example, if 57 judges tested a product and 45 of them liked it, then 79 percent in that group liked it. The binomial distribution allows the projection of the likelihood of any group of kid judges, and it can be said that, in this example, 97 out of 100 times, two-thirds of any group of kids trying the products will say they like it.

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