PCC | Shelf labels

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Shelf labels

We've completed installation of a helpful color-coded label system, which highlights four popular and important attributes. Over 60 percent of our labeled products have at least one of these attributes, so you’ll be seeing a lot of these labels on our shelves as you shop. Some labels will display just one color, but others will show up to four. Here's a deeper explanation of what each color means, and some examples of what the labels look like.

Our new shelf labels

shelf label



A product with a green label has been certified organic according to National Organic Program/USDA standard. At least 95 percent of these products' ingredients are certified organic.



There are two ways for a product to earn a blue label. It can be USDA certified organic, since organic standards prohibit genetic engineering. Or, it can be Non-GMO Project Verified, which certifies that testing and best practices are used to avoid GMOs.



Products showing a purple label are grown or produced in Washington, Oregon, Idaho or southern British Columbia. This region covers the area most commonly defined as the Pacific Northwest.

gluten free

Gluten Free

If a product’s package claims that it’s gluten-free, you’ll find an orange label. This includes products where you might expect to find gluten (like crackers), and packaged products that are naturally gluten-free.

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