We've completed installation of a helpful color-coded label system, which highlights four popular and important attributes. Over 60 percent of our labeled products have at least one of these attributes, so you’ll be seeing a lot of these labels on our shelves as you shop. Some labels will display just one color, but others will show up to four. Here's a deeper explanation of what each color means, and some examples of what the labels look like.
Our new shelf labels
A product with a green label has been certified organic according to National Organic Program/USDA standard. At least 95 percent of these products' ingredients are certified organic.
There are two ways for a product to earn a blue label. It can be USDA certified organic, since organic standards prohibit genetic engineering. Or, it can be Non-GMO Project Verified, which certifies that testing and best practices are used to avoid GMOs.
Products showing a purple label are grown or produced in Washington, Oregon, Idaho or southern British Columbia. This region covers the area most commonly defined as the Pacific Northwest.
If a product’s package claims that it’s gluten-free, you’ll find an orange label. This includes products where you might expect to find gluten (like crackers), and packaged products that are naturally gluten-free.