PCC Sound Consumer | PCC beef and meat

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PCC beef and meat

Sound Consumer | February 2004

(February 2004) — Long before mad cow disease made headlines, the careful animal husbandry practices by PCC's meat vendors afforded a high level of consumer confidence.

Both of PCC's beef ranchers, Oregon Country Beef and Organic Valley, have confirmed a long list of differences between their beef and that from conventional ranchers.

These differences include:

These differences are no accident. PCC has long sought out vendors who operate with respect for the animals, the land and all who eat the food that comes from them.

All of PCC's other meats — pork, chicken, turkey and lamb — also come from animals fed an all vegetarian diet — no animal by-products in their feed, ever.

While disturbing, the appearance of mad cow disease in the United States is certainly prompting change, and for the good. Cows, after all, are herbivores, and forcing them to eat meat byproducts — worse, forcing them to eat their own kind — is an insult to nature.

Getting this story out in the open is raising awareness among consumers, and policymakers are starting to respond to the concerns. The silver lining in the headlines seems to be progress toward a healthier food system from the farm to consumers.

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