PCC Sound Consumer | PCC shoppers' opinions about "nutrient additives"

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PCC shoppers' opinions about "nutrient additives"

Sound Consumer | December 2011

From the editors

You may recall a survey in the August Sound Consumer that asked questions about what you, as a PCC shopper, know and believe about "nutrient additives" in organic foods.

Your strong response was, in itself, significant — 1,432 of you completed it. We learned how sensitive consumers are to additives deemed "nutrients," whether natural or synthetically derived.

The data we collected was sent to the National Organic Standards Board (NOSB). At its semi-annual meeting that ends December 2, the NOSB will discuss whether it will permit certain nutrient additives in organics. We know your input will be valuable in the board's decision-making.

The meeting happened after press time for this issue but you can visit the National Organic Program website to learn what it decided. We’ll also update this page with more information as it becomes available.

Here are some key findings from the survey:

Thank you to those who took time to complete the survey! We learned a lot about shoppers' knowledge and preferences regarding nutrient additives.

We understand that you strongly prefer that anything added to your food be from natural sources, not synthetic, and that many if not most of you prefer that nothing at all be added to whole, organic foods.

Remember to visit the National Organic Program website or return to this page to learn what the NOSB decided on nutrient additives in organics.

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