PCC Sound Consumer | Transparency in grocery

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Transparency in grocery

Sound Consumer | November 2013

Soon after this paper arrives at PCC member homes, we'll know whether Initiative 522 to label genetically engineered foods has passed or failed at the ballot box. Either way, PCC Natural Markets remains committed to transparency in the food supply and especially in what we sell to you, our valued community neighbors and friends.

Win or lose I-522, PCC already has pledged to join other retailers and label genetically engineered foods in our stores by 2018. We also have talked about how we might help provide transparency in what companies own what brands.We have heard many requests for this information over the past 18 months.

PCC realizes that providing such product information should be part of a larger discussion about product attributes, which ones are the most important to track, and how we might coordinate them in a package we can manage and update over time. (A brochure identifying the corporations that own many popular brands is now available in stores, to make it easy for shoppers to support the brands they prefer, or not. — January 2015)

Challenge to Country-of-Origin

The American Meat Institute (AMI) and seven other meat and livestock organizations are suing to block implementation of a country-of-origin labeling (COOL) rule finalized by the U.S. Department of Agriculture in May 2013.

Their lawsuit claims the final rule for COOL violates the U.S. Constitution by compelling speech on what it claims are costly and detailed labels that do not advance our national interest. It also claims the law does not permit the kind of "detailed and onerous labeling requirements" of the final COOL rule and imposes vast burdens on the industry with little or no benefit.

In addition to AMI, plaintiffs include the National Cattlemen's Beef Association, National Pork Producers Council, North American Meat Association, Southwest Meat Association and American Association of Meat Processors.


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